Let’s get interactive, let’s understand you more, let’s build a relationship.
Information or content led marketing relies upon good quality, useful information being made available to the target market. (e.g. new solutions, technology etc.) Interested individuals will then access that information. We can track this activity.
In much the same way as an experienced shop assistant knows when a customer is interested in a product and ready to make a purchase, so the behaviour of individuals on line can be interpreted and qualified.