Retail Manager: Resilient Retail

Retail Manager from Triangle is an award winning retail communications solution that has over 10,000 users. It is a browser-based application which automates communications, information distribution and access to corporate information.

At the end of 2008, when Retail Manager wanted their digital marketing campaigns launched, retail was being hit hard by the tough economic conditions. Retail Manager knew retailers needed to increase their store efficiency and they had the solution. However it needed a cost effective way to deliver this message and a message that would portray Retail Manager as thought leaders in the marketplace.

Abachi developed a series of emails, white papers, microsites and ROI cost calculators focused around a theme of 'Resilient Retail'. The content provided retailers with strategies to increase store effectiveness and at the same time position Retail Manager as the company with the solution to these strategies.

Retail Manager's campaigns went to a group of around 1,000 people. The campaigns had an average open rate of 38% (the industry average is 15%) and average click through rate of 42%.