A well known logistics company wanted to take advantage of new postal regulation. They needed to break into a new market and win business from an entrenched incumbent.

The Campaign:

• Informed targeted individuals that the firm had expertise in commercial postal delivery
• Encouraged interaction with individuals and organisations that have a need for service.
• Market education; to raise issues surrounding the changed competitive landscape.

In addition the campaign provided:

• Increased visibility, awareness of the firm’s capability.
• Improved profile – developing the company as a ‘thought leader’.
• Brand awareness, Brand building.

Effectiveness:

• 375 e-mails were opened and read by a database containing 698 individuals.
• Information, brand building and profile was improved. Over 53% (known) of the marketplace became aware of the new offering.
• The campaign resulted in expressions of interest and new business.