A Global Training Company was needed to improve attendance on its public courses. It needed to get information on a sales promotion out quickly and cost effectively. E-mail proved to be the answer

The e-mail campaign:

• Market education; to raise awareness of the offer..
• Identified those organisations and individuals with immediate interest.
• Provided a link to immediate bookings.

Inaddition the campaign provided:

• Increased visibility and awareness of the company.
• Database building.
• Viral e-mail activity.

Overall effectiveness:

• 1,851 e-mails were opened and read by a database containing 7,772 individuals.
• 142 expressions of interest were received.
• Telesales took just under 3 days in total. In the past calling 7,772 people would have taken over 97 days.
• Focusing on interested individuals resulted in better sales ratio’s, higher morale, increased revenue and lower costs.