This spring Abachi is publishing a series of white papers examining the latest techniques in sales and marketing. It is designed to assist hard pressed Sales and Marketing Directors meet the challenges that recession creates. White papers in the series include:
On the back of multiple successes with CA across the EMEA regionin the UK and Europe, Abachi has now won contracts working with CA in North America building its email campaigns. Campaigns include a new release of CA’s data modelling software, Erwin and promotion of key events. The campaign is beingwill be delivered through both Aprimo and Abachi’s own, AbachiGo e-marketing software.
Abachi’s first digital marketing campaign for Kaseya, targeting the IT function within the public sector delivered over 200 warm leads. The campaign consisted of a series of relevant case studies and white papers. Delivered by email with collateral housed on a campaign specific microsite it culminated in an offer providing prospects with a free audit of their complete IT infrastructure.
To view the campaign microsite click here»Thank you to all who attended our Email Excellence event at the beginning of the month. Our guest speakers braved the treacherous travel conditions to bring the latest industry insight and wisdom.
There was plenty of good feedback during the break-out sessions and good to find out what you have all been up to.
Finally, we have compiled the slides from the day into a PDF that you can download here»
Looking forward to our next event.
Thanks to Abachi's hard work CA have had over a 130 registrations for their Configuration Management Database event drive.
Here is what CA had to say:
"Thank you for your hard work to make these events happen - and for responding quickly to the requests from the local team to change to a larger venue (it looks as if it was required!)"
Sally Randall, CA
Our annual best practice seminar takes place on 05.02.2009. The theme this year is, 'Email Excellence'. We have a selection of the UK's most influential digital marketers to examine deliverability, tracking and reporting on the successful campaigns of 2008.
For further information and to register for the event please click here»
If you are reading this you can see the results of our labours. We love it! Let us know what you think?
Geller's 'Savvy EPOS' digital marketing campaign has launched, initially with a complaint letter from a customer. This letter prompts a director to write to Geller and concludes with a letter from Geller about how it has the solutions to its problems. The campaign aims to differentiate Geller through its marketing in the highly competitive EPOS marketplace.
To view the campaign please click here»
Atlas Packaging's first digital marketing campaign was launched today. The campaign which targets 6 different industries over a 6 month period started with an email and microsite titled 'The 7 Secrets of Shelf Ready Packaging'. The campaign will be a series of emails and microsites with a compelling offer from Atlas Packaging - 'let us wow you' with a free concept for your packaging. To view the campaign please click here»
Launching a new company is fraught with difficulty and risk. When we developed the IS:CS product it required much more than a simple website. We needed to build presence and credibility in a 'hard to penetrate' niche market. And it needed to be done quickly.
We put together a team who would treat the project independently. They developed the business idea, the product's selling proposition and the core values of their company. IS:CS relied on Abachi's brand building experience, copywriting and web design skills to create an effective and professional web presence. After several late nights the website was rolled out, complete with branding, in under five days.
Having creative design, copywriting and web development under one roof helped teamwork and project co-ordination and meant that deadlines were met.To view the website please click here»
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