Merrill Corp: The Recognised Leader

Merrill Corporation, recognised that establishing market leadership confers great commercial advantage. But it is difficult to achieve and maintain. Merrill Corporation, recognised that they needed to protect their reputation as a global legal services player. A rash of new technologies and players threatened their leadership in mergers and acquisitions, specifically in the provision and service of 'Virtual Deal Rooms' (VDRs). Company lawyers, accountants and advisors are increasingly using VDRs to access company documentation as part of the due diligence process.

Merrill relied on Abachi's copywriting skills to author a five chapter reference book on 'Virtual Deal Rooms'. This reference work, updated annually, provides a technical description of the technologies, a review of best practice and how different groups can get the most out of the systems: buy side, sell side, advisors and company owners.

The Abachi authored work is used by M&A professionals and firmly established Merrill Corporation as the market leader in VDRs.

"Working with Abachi was a joy, their professionalism, clarity of copy and ability to hit a punishing publication schedule made the project a success."
Ceri Jones, VP Marketing