Join some of the UK's leading email marketers on the 5th February 2009 as we review 2008's best performing campaigns. With inbox competition increasing year on year, refining strategy becomes ever more important. Using recent case studies, we examine campaigns from every angle: strategic, tactical and technical. This seminar provides email marketing insights will help you plan and execute high performing campaigns in 2009.

The seminar will give you the opportunity to:

1. Network with fellow marketing professionals and share
    experiences.
2. Gain insight into industry and key account campaigning.
3. Get expert opinon on email best practice.
4. Identify key trends and challenges for 2009.

Our experts will be available for individual discussion during the afternoon, if you have a burning issue, please let us know and we will arrange a time.

Deliverability, Tracking and Reporting

Making sure your email reaches inboxes is vital for success. Edward Wetherall provides insights into technical and creative practices that ensure great deliverability. He will also show you how different technologies can be used to track and report on recipient behaviour. Edward is managing director of Concep Global, an email technology provider to CapGemini, Baker Tilley and Norwich Union.

Managing Vertical Campaigns

Focus on discrete industry verticals improves campaign metrics. The use of an industry's vocabulary combined with sector knowledge allows marketers to develop engaging and contemporary content. Simon Link from Triangle shares how he combined strategic campaigns with flexible, tactical messaging in the retail marketplace to create loyal and engaged subscribers.