Abachi White Papers 

Abachi publish White Papers on e-mail marketing, e-marketing and relationship building via the internet. These pages are updated regularly.

Cold Calling is Obsolete Sales techniques, effective in the late seventies and early eighties have become cheesey; they no longer work. If you continue to harbour suspicions that cold calling works then this Abachi White paper will dispel them for you.

7 eMail Marketing Commandments  Email is the most cost effective way to communicate with customers and prospects. Unfortuenetly too many organisations have a traditional Direct Marketing backgound. Guess what? Email is different; many traditional direct marketing principles do not apply.

Nurture - Build a bigger, more profitable customer base Today's marketer must master a slew of new technologies and techniques: increasingly complex CRM solutions, the Internet and data mining. 'Nurture' provides an insight into how the latest Enterprise Marketing Management (EMM) systems can deliver the ROI revolution Internet marketing has promised.