CA: European Event Promotion

Rapid market growth in ITSM was already a major feature in 2008. To capitalise on their previous success in Service Management, CA's EMEA team approached Abachi to design an online campaign to reach across the European IT community. Previous ITIL marketing activity had already created a pool of pipeline leads interested in CA's solutions, but engaging them with CA Strategists, and converting leads to prospects required a new approach.

Working closely with campaign managers, the events were designed around three products in the service management suite; CMDB, Service Catalog and Software Compliance to be hosted locally in each country. Abachi rose to the challenge with our in-house design, copywriters and builders to deliver clear informative creative, integrated into CA's own digital marketing system.

With the success of the first big five countries, new events are now being added to the calendar as the campaign is extended further into the Service Management Community.